Content Creation

A thought-leadership webinar focused on helping organizations navigate the people, payroll, and workforce challenges that arise during mergers and acquisitions, with a focus on leveraging the UKG Workforce Operating Platform to streamline integration, ensure compliance, and align global workforce strategies.

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My Role: Led end-to-end webinar development and execution, including:

• Creating the full presentation deck and narrative talk track

• Identifying and aligning product demos to key M&A use cases

• Coordinating cross-functional speakers and external subject matter experts

• Supporting campaign promotion, including email marketing and registration messaging

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Impact & Results:

• 200+ registrants with 64% attendance rate

• Generated 8 high-intent leads that converted into sales opportunities

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Audience & Strategy

Targeted HR and Operations executive leaders at enterprise organizations (cross-vertically) undergoing mergers and acquisitions, with a focus on stakeholders responsible for workforce integration, compliance, and system consolidation.

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Positioned the webinar as a thought-leadership experience with mini demos of three different solutions, addressing unseen people-focused challenges such as losing key talent, disrupting operations, and eroding trust during periods of organizational change. Content and product demos were strategically aligned to showcase how UKG supports seamless workforce strategies for aligning people, processes, and technology to minimizes disruption during M&A transitions.

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A solution-focused webinar highlighting how manufacturing organizations can address frontline labor shortages and high-volume hiring challenges using UKG Rapid Hire, with an emphasis on accelerating hiring, improving candidate experience, and enabling operational efficiency at scale.

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My Role: Led end-to-end webinar development and execution, including:

• Creating the full presentation deck and narrative talk track

• Identifying and aligning product demos to frontline hiring use cases

• Coordinating speakers and cross-functional stakeholders

• Supporting campaign promotion, including creating email marketing, registration messaging, and follow-up resource

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Impact & Results:

• 250+ registrants with 55% attendance rate

• Generated 12 high-intent leads

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Audience & Strategy

Targeted HR, Talent Acquisition, and Operations leaders in manufacturing organizations responsible for high-volume frontline hiring.

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Positioned the webinar as a solution-driven experience, addressing urgent challenges such as labor shortages, high turnover, and time-to-hire pressures. Content and product demos were strategically aligned to highlight how UKG Rapid Hire streamlines hiring workflows, improves candidate experience, and enables faster, more efficient staffing at scale.